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james hyman words: chris cooke
rinsing the airwaves

If you live in London and you’re serious
about your dance music, the chances are that you’re more than
familiar with James Hyman’s Xfm show, The Rinse. Despite being
housed on a rock station his weekly two-hour slot puts the
so-called ‘dance stations’ to shame, with his faultless
anti-playlist approach and guest mixes from the likes of
Jazzanova, Tom Middleton (ex-Jedi Knights) and DJ Shadow.

Then again we shouldn’t be surprised that
James has stolen two hours of airtime from a rock station to
champion grass roots dance music, he has a knack of getting
credible beats into unlikely places. He produced dance shows
on MTV before they even knew what dance music was, and
persuaded T Mobile et al to [indirectly] use their advertising
millions to take the likes of Royksopp to the masses.
b4beats successfully avoided Foxy and
Tarrant and found the Xfm floor of the Capital Radio tower,
where we threw some obvious questions James’ way:

How did you get into DJing / producing
/ presenting?
“It was all about being in the right place at the right
time. The time was summer 88, the place Mandela St, London
where MTV Europe had just been born.”

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