Blog About Contact
Sainsbury's "Live Well For Less"

Music Week "Sync Of The Week" is JLH Creative's work on Sainsbury's "Live Well For Less" campaign:

"There are occasions when music lifts an ad, and there are occasions when it simply makes the ad. This is the latter. James Hyman's contribution in recommending the ‘Bare necessities’ track in response to our brief was the trigger that sparked the creation of work we are truly proud of. His on-going collaboration with our creative department is a great asset to us."
PAUL BIRKS-HAY, MANAGING PARTNER AT AMV BBDO

"The Bare Necessities is a brilliant choice of music for the launch of our new ‘Live Well for Less’ campaign. It reflects Sainsbury’s point of view that the good things in life needn’t cost a lot and the upbeat tempo and cheerful mood of the track really complements our ads. All in all we’re very happy!"
TOM HAMPSON, HEAD OF NATIONAL ADVERTISING AT SAINSBURY'S


The Live Well For Less commercial was created by AMV BBDO with media planned and bought by PHD and music was sourced by JLH Music’s James Hyman, after being approached by the agency last year.

Hyman was told that the music had to complement the campaign’s strapline, Live Well For Less and added the agency was keen for a big, iconic track to be used within the advert.

“Initially they were thinking of using a Queen song,” he added. “But then I just had a Eureka moment and [The Bare Necessities] came into my head. It was perfect really, nothing could have fitted better.”

Hyman approached the track’s publishers, Warner/Chappell for clearance, and within a few days permission had been granted for the song to be used on the commercial. “What is really surprising about the track is that although it is known and loved by everyone, it has largely remained untouched by the sync world. I think this is because sometimes it’s such an obvious choice, that it actually then gets overlooked.”

It is not the first time Hyman has worked with a national supermarket chain for their re-branding: in 2007, he was key in securing Take That’s Shine for use in the Morrisons commercial."

Posted on September 26, 2011 at 09:54 PM

© 2005 Green Bandana Productions Ltd. Website design by Steve Mannion.
Recent Entries
::  Sainsbury's "Live Well For Less"
::  Sharing Shows: Xfm, MTV etc.
::  BBC Radio 2: Song Stories "My Way" [Paul Anka]
::  Mixcloud: James Hyman & OJ Borg - Episode 4
::  Mixcloud: James Hyman & OJ Borg - Episode 3
Archives


Facebook
Linked In YouTube
YouTube YouTube
Flickr
IMDB Wikipedia
Amazon wishlist Discogs
The Rinse

James Hyman's Profile
James Hyman's Facebook Profile
Create your badge


Find out what's been played on The Rinse, Xfm 104.9
DJ
Production
Promotional photos and more
James Hyman & Audio Shrapnel's Mix CDs


Previous posts
::  September 2011
::  June 2011
::  February 2011
::  October 2010
::  July 2010
::  April 2010
::  March 2010
::  February 2010
::  January 2010
::  October 2009
::  September 2009
::  August 2009
::  July 2009
::  June 2009
::  May 2009
::  April 2009
::  March 2009
::  February 2009
::  January 2009
::  December 2008
::  November 2008
::  October 2008
::  September 2008
::  August 2008
::  July 2008
::  June 2008
::  May 2008
::  April 2008
::  March 2008
::  February 2008
::  January 2008
::  December 2007
::  November 2007
::  October 2007
::  September 2007
::  August 2007
::  July 2007
::  June 2007
::  May 2007
::  April 2007
::  March 2007
::  February 2007
::  January 2007
::  December 2006
::  November 2006
::  October 2006
::  September 2006
::  August 2006
::  July 2006
::  June 2006
::  May 2006
::  April 2006
::  March 2006
::  February 2006
::  January 2006
::  December 2005
::  November 2005
::  October 2005
::  September 2005
::  August 2005
::  July 2005
::  June 2005
::  May 2005
::  April 2005
::  March 2005
::  February 2005
::  January 2005
::  December 2004
::  November 2004
::  October 2004
::  September 2004
::  August 2004
::  July 2004
::  June 2004
::  May 2004
::  April 2004
::  March 2004
::  February 2004
::  December 2003
::  September 2003
::  August 2003
::  July 2003
::  June 2003